ODDBALL PRODUCE
In odd we trust.
OOH Piece - Billboard
Logo (hand-drawn)
In-Store Poster
Non-Traditional Strategy
Forget boring, uniform produce—our quirky fruits and veggies come with a twist… and a tiny dose of wisdom! Each Oddball item comes with an uplifting fortune dispensed by a 22-year-old know-it-all, because life (like your carrots) doesn’t have to be straight to be sweet.
“This weird potato doesn’t fit in a box – and neither should you!”
“This banana might be bent, but your future is looking straight-up amazing!”
“Not everything needs to be perfect—especially not you.”
With every bite, get a reminder that being a little bent, bruised, or curvy doesn’t make you any less wonderful (or delicious). So grab an Oddball and snack with confidence—because the best things in life don’t fit in a box.